“Signal for Help” works by offering the public Wi-Fi that appears as an unlocked signal ‘Free_Public_Wi-Fi’ but when they connect, instead of a login page the user is served a powerful dramatic short film of a woman pleading for help before being cut off. A statistic then says: “Only 16% of suspected domestic abuse is reported to the police.” As the film ends the user is given the opportunity to save the non-emergency police number 101 to their phone so if they are ever concerned about domestic abuse they have the number to call.
Philosophie
J. Walter Thompson London creatives have been travelling the country to domestic violence problem areas plugging in a Wi-Fi router which instead of offering internet connection delivers the unsuspecting public an apparent Facetime call with a woman who is about to become the victim of domestic abuse.