Coordonnées/Contact
110 North Fifth StreetMinneapolis Minnesota 55403
Etats-Unis
Julie Batliner
President & Chief Growth Officer
Téléphone: 612-375-8510
Données
Partenariat, Développement / innovation / marques, Design/Packaging, Stratégie et planning, Distribution, Tranches d'âge
Fondée en: 1962
Effectif: 330
Awards: 63
Créations: 33
Clients: 25
Partenariat, Développement / innovation / marques, Design/Packaging, Stratégie et planning, Distribution, Tranches d'âge
Fondée en: 1962
Effectif: 330
Awards: 63
Créations: 33
Clients: 25
Carmichael Lynch
110 North Fifth StreetMinneapolis Minnesota 55403
Etats-Unis
Julie Batliner
President & Chief Growth Officer
Téléphone: 612-375-8510
H&R Block Campaign Provides Female Athletes "A Fair Shot" at Brand NIL Deals
Last July, the NCAA redefined college athletes’ ability to profit from their sports careers, unveiling a revamped “name, image and likeness” (NIL) policy allowing them to enter into paid brand sponsorships. Since then, a majority of deals have been with male stars.
H&R Block in a new campaign called “A Fair Shot” is trying to level the playing field. The tax preparation company announced that it is committing $1 million to sponsor female athletes from a range of college sports, including basketball, softball and gymnastics. H&R Block will also provide free tax preparation services to help these women—as well as other female athletes—adjust to managing sponsorships and associated taxes.
When the NCAA announced its NIL policy, H&R Block agency of record Carmichael Lynch and its PR arm, Carmichael Lynch Relate, began to consider how the new regulations would impact college athletes and their finances, said Julie Batliner, Camichael Lynch president.
Read the entire AdAge article here.