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Havas London

Publicité/Communication intégrée
London, Royaume-Uni
TitreCarling MadeLocal introduces Black Country Fusion
Agence
Campagne #MadeLocal
Annonceur Molson Coors
Marque Carling
Date de première diffusion/publication 2019 / 3
Secteur d'activité Bières, cidres
Philosophie Beer brand Carling has unveiled the second phase of its Made Local campaign, with a TV spot and longer-form documentary centred on LGBTQ+ inclusive football team Black Country Fusion FC.
As part of its partnership with the club, Carling has provided the new home and away kits for the Midlands club for the 2018/19 season as part of a three-year pledge to support local community projects.

Intended to celebrate and promote locals who make a positive contribution to their home town the campaign seeks to draw attention to Carling’s own local roots in Burton-on-Trent.Beer brand Carling has unveiled the second phase of its Made Local campaign, with a TV spot and longer-form documentary centred on LGBTQ+ inclusive football team Black Country Fusion FC.
As part of its partnership with the club, Carling has provided the new home and away kits for the Midlands club for the 2018/19 season as part of a three-year pledge to support local community projects.

Intended to celebrate and promote locals who make a positive contribution to their home town the campaign seeks to draw attention to Carling’s own local roots in Burton-on-Trent.
Type de média Télévision
Longueur
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Post production
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ECD
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