Pop the Bublé, it's official: Michael Bublé to star in Asda's Christmas ad

Havas London

Publicité/Communication intégrée

London, Royaume-Uni

See Profile

The rumours are true! Multi-platinum-selling global superstar Michael Bublé has been confirmed as the star of Asda’s 2023 Christmas campaign – well and truly kicking off the countdown to the festive season.

Giving fans a sneak peek of its much-anticipated Christmas advert, and a taste of what’s to come, Asda has released a 60-second teaser, created by Havas London, that finally puts seasonal speculation to rest as Michael makes his merry debut as the retailer's latest seasonal recruit.

The teaser, which premieres this morning, 1 November, during ITV’s Good Morning Britain sees Asda colleagues relaxing in a break room mid-shift until they’re disturbed by an unusual ‘gurgling’ sound as the clock ticks to midnight. Journeying through a fantastical festive warehouse to find its source, they eventually reach a door marked ‘MB inside. Do not open ‘til 1.11.23’. As the door swings open, a lone figure is revealed, silhouetted in the spotlight: it’s Bublé, who turns to the camera and breaks into the classic ‘It’s Beginning to Look a Lot Like Christmas’. “Shall we?”, he implores with a smile.

But what festive fun does Asda have in store for the charming Canadian this Christmas?

Fans won’t be left wondering for long, as the best is yet to come. Stay tuned for Asda’s 90-second showstopping Christmas ad due to air on 4 November.

David Hills, Asda’s Chief Customer Officer says: “At Asda, we absolutely love Christmas and this year we’re once again on a mission to bring that warm, festive feeling to households across the UK. Today, we’re putting the speculation to rest and confirming that the legend that is Michael Bublé is partnering with us this Christmas to put on a showstopping performance. With Bublé’s undeniable ability to spread seasonal smiles and our commitment to quality, at great value, we’re a match made in heaven, proving Asda is a one-stop-shop for families seeking magic this Christmas.”

To watch the first installment see the video here, watch the above, or tune into Good Morning Britain at 9.40am this morning on Wednesday 1 November.