Titre | Portraits - Dr. Jozef Straus Portrait |
Agence |
Juniper Park\TBWA
|
Campagne |
Portraits
|
Annonceur |
CIBC
|
Marque |
CIBC Private Wealth Management
|
Date de première diffusion/publication |
2017 / 5
|
Secteur d'activité | Services bancaires, investissements, services boursiers
|
Slogan | Artists capture the real you. So do we. |
Synopsis | CIBC Private Wealth Management creates personalized financial plans that go 'beyond the numbers' by getting to know their clients on a deeper level. Our idea was to liken their process to how an artist is able to capture the true essence of their subjects. The communication began with a documentary series called "Portraits" that paired real CIBC Private Wealth clients with well-known portrait artists. The series followed every stage of the process - from the meeting, to getting to know each other, to actual painting. The final portraits then formed the basis of a multi-channel campaign that included digital, social, OOH and print. |
Type de média |
Presse magazine
|