| Titre | Small But Mighty |
| Brief | HydrExtreme by Consonant Skincare is the most potent hydration serum on the planet. Just one small bottle can hydrate your skin for a whole season. So, to counter Canada’s notoriously dry winter, a pop-up store was launched in Toronto inspired by HydrExtreme’s small-but-mighty formula. From a small retail footprint to tiny promo pieces and even a coupon that used your own micro dry skin flakes to reveal a HydrExtreme offer, every element of the campaign was designed with potency in mind. |
| Agence | Zulu Alpha Kilo |
| Campagne | Small But Mighty |
| Annonceur | Consonant Skincare |
| Marque | HydrExtreme |
| Mise en ligne | Novembre 2019 |
| Secteur d'activité | Hygiène, soins & parapharmacie |
| Synopsis | HydrExtreme by Consonant Skincare is the most potent hydration serum on the planet. Just one small bottle can hydrate your skin for a whole season. So, to counter Canada’s notoriously dry winter, a pop-up store was launched in Toronto inspired by HydrExtreme’s small-but-mighty formula. From a small retail footprint to tiny promo pieces and even a coupon that used your own micro dry skin flakes to reveal a HydrExtreme offer, every element of the campaign was designed with potency in mind. |
| Type de média | Etude de cas |
| Responsable de la création | Zak Mroueh |
| Directeur de création | Susie Lee |
| Directeur de création | Gary Watson |
| Design Director | Ryan Booth |
| Designer | Kevin Sato |
| Designer | Gala Tanaskovitch |
| Directeur artistique | Kevin Sato |
| Directeur artistique | Caroline Sierra-Bornais |
| Concepteur / rédacteur | Vinay Parmar |
| Concepteur / rédacteur | Monika Leck |
| Concepteur / rédacteur | Luke McNeill |
| Responsable de la publicité (annonceur) | William Baker |
| Responsable de la publicité (annonceur) | Kristina Breckon |
| Studio Artist | Anna Harju |
| Studio Artist | Ashleigh O’Brien |
| Studio Artist | Andrew Martin |
| Studio Artist | Brandon Dyson |
| Studio Manager | Greg Hepinstall |
| Producteur, agence | Laura Dubcovsky |
| Account Management Team | Nadine Arsenault |
| Account Management Team | Lisa Sousa |
| Account Management Team | Skye Gandy |
| Photographe | Sarah Azzam |
| Print Production Company | Seamliss Graphics and Marketing |
| Print Production Company | Flash Reproductions |