Actus de l'agence Critical Mass

With the rapid evolution of technology, the adoption of AI tools in advertising has opened the door for new opportunities, as well as new challenges. Check... lire plus

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Little Black Book, Speaking to creatives from McCann Central, Dentsu Creative Mexico, Critical Mass and Durable Goods, LBB’s Nisna Mahtani hears how innovations are being utilised lire plus

Agency Critical Mass has been named digital agency of record for Phonak, which is one of the largest hearing solution brands in the world.  Critical Mass will work closely with Phonak to drive digital transformation for a global family of properties based around the needs of consumers, healt… lire plus

New program recognizes the need for individual, customized support far beyond parental leave      From pitches to always-on clients, the very structure of agency life often means a tough re-entry for parents, and it’s a significant factor in industry talent drain. Global digital marketing a… lire plus