| Titre | My toasties |
| Agence | Havas LYNX |
| Campagne | Hard To Say |
| Annonceur | Childhood Tumour Trust |
| Marque | Childhood Tumour Trust |
| Mise en ligne | Décembre 2020 |
| Secteur d'activité | Associations d'information et de lutte contre la maladie |
| Synopsis | Neurofibromatosis 1 (NF1) is a genetic condition causing tumours to grow on nerve endings in children and young people, it’s symptoms can have a huge physical and psychological impact on those affected. It’s more prevalent than Cystic Fibrosis, Duchenne Muscular Dystrophy, and Huntington’s Disease combined yet is much less known. ‘Hard to say’ aims to change this by using unusual ways in which NF1 is sometimes pronounced to get people talking about the condition. |
| Type de média | Presse & publications |
| Responsable de la création | Jon Chapman |
| Responsable de la création | Paul Kinsella |
| Directeur de création | John McPartland |
| Designer | Roger Bradley |