Titre | Buy the Change |
Agence | Dawn |
Campagne | Buy the Change |
Annonceur | Triodos Bank |
Marque | Triodos |
Date de première diffusion/publication | 2016 / 12 |
Secteur d'activité | Services bancaires, investissements, services boursiers |
Synopsis | Triodos Bank has a relationship with both businesses and consumers. But the two never meet. If we could create a relationship between those two, the movement of sustainable business will grow. In comes Buy the Change: a label to help like-minded consumers and entrepreneurs find one another. On the consumer side, we will soon launch a digital service that helps people discover sustainable alternatives and change buying patterns bit by bit. On the business side, we offer a platform to promote their sustainable products. Buy the Change has started small, in Amsterdam, where we have begun creating awareness for the label among sustainable entrepreneurs and consumers, through a local campaign. The campaign consists of outdoor, merchandising and events, featuring the first group of entrepreneurs promoting the feel of a movement. This is integrated within a national campaign – on TV, radio, online - that popularizes the idea behind Buy the Change across a wider audience: how and where you spent your euros - and where you don’t - makes a big difference. |
Type de média | Télévision |
Longueur | |
Directeur artistique | Marjolein Huisinga |
Concepteur / rédacteur | David Snellenberg |
Concepteur / rédacteur | Donald Nolet |
Designer | Reza Harek |
Designer | Martijn de Beurs |
Photographe | Mounir Raji |
Stratégie | Maarten Nefkens |
Réalisateur | David Eilander |
Responsable de la publicité (annonceur) | Roel Welsing |
Responsable de la publicité (annonceur) | Ewa Skotnicki |
Agence Média | ZenithOptimedia |
Directeur de création | Marjolein Huisinga |
Créez votre profil pour référencer votre activité, présenter vos meilleures réalisations, démontrer vos expertises et rejoindre le plus grand réseau marketing-pub.
Créez votre profil