| Titre | HEATTECH |
| Agence | the7stars |
| Campagne | HEATTECH |
| Annonceur | Uniqlo |
| Marque | Uniqlo |
| Mise en ligne | Juillet 2013 |
| Produit | HEATTECH |
| Secteur d'activité | Vêtements |
| Synopsis | Since October 2007, when we helped open and launch two stores in one day, we've worked with UNIQLO to drive sales higher and higher every year. We launch new products every season and constantly strive to increase awareness of UNIQLO against the giants of clothing including H&M, Primark and Top Shop. |
| Philosophie | We look at media in a technological way; a way that’s innovative and exceeds consumer expectations and most importantly delivers messages to best drive store traffic and online sales. The detail within the HEATTECH campaign is what's made the difference to UNIQLO - handpicked outdoor sites, optimised digital environments and premium positions in press. When every pound spent must deliver a solid ROI this no compromise approach is the only one we believe works for retailers. We call these brilliant basics. |
| Résultat | Our most recent campaign for HEATTECH, which included digital, outdoor and print activity, drove sales 20% beyond target. |
| Type de média | Etude de cas |