| Titre | Intolerance shortens lives - Stonewall |
| Agence |
Havas Montreal
|
| Campagne |
The 54-Second Watch
|
| Annonceur |
Fondation Emergence
|
| Marque |
Fondation Émergence
|
| Date de première diffusion/publication |
2022 / 5
|
| Secteur d'activité | Droits de l'homme
|
| Slogan | Every second, intolerance shortens lives. |
| Synopsis | The 54-Second Watch campaign by Fondation Emergence. Every second, thousands of victims worldwide are claimed by homophobia and transphobia. Due to intolerance, the life span of LGBTQ+ persons is reduced. |
| Philosophie | Fondation Emergence created a symbolic object, a 54-second watch, to highlight this injustice. 6 seconds less for every colour of the LGBTQ+ flag. The watch was created as part of an awareness campaign for May 17th, the International Day against homophobia and transphobia. For more, visit: http://www.54-secondwatch.com May 17th is not yet officially recognized by the UN; thus we’re launching a petition to make it happen. In addition to wearing the watch, you can show your support by signing the petition: https://chng.it/rSfX7hqJ4k The 54-second watch is an initiative of the Fondation Émergence, a non-profit organization fighting against homophobia and transphobia. For more, visit: https://www.fondationemergence.org |
| Problème | Violence, whether physical, psychological, sexual, institutional, medical or economic reduces the life expectancy of LGBTQ+ persons. Available in video, poster, print, digital and in radio, this public awareness campaign created by Havas Montreal seeks to put a spotlight on this fundamental injustice. |
| Type de média |
Presse & publications
|
| Production |
Brigitte Robillard
|
| Executive Creative Director |
Carle Coppens
|
| 3D Artist |
Félix-Antoine Brunet
|
| Art Director |
Félix-Antoine Brunet
|
| Copywriter |
Vanessa Harbec
|
| Copywriter |
Olivier Goulet-Lafond
|
| Art Director |
Preto Murara
|
| Strategic Planning |
Stephane Mailhiot
|
| Graphic Design |
Benjamin Trottier
|
| Photojournalist |
Kobi Schutz
|
| Photojournalist |
Roma Yandolin
|
| Photojournalist |
Chaideer Mahyuddin
|
| Photojournalist |
Anatolii Stepanov
|
| Photojournalist |
Czarek Sokolowski
|
| Adaptation |
Marcus Hildebrandt
|
| Client Services |
Charlotte Lafrance
|
| Client Services |
Natacha Nasset
|
| Chef de projet digital |
Jean-Michel Rioux
|
| Digital Developer |
Vincent Nicopolsky
|
| Monteur |
Ludauvick Geoffroy
|
| Coloriste |
Étienne Beaupré
|
| Assistant Monteur |
Rosalie Bégin Nadeau
|
| Music and Sound |
Tanguy Meunier
|
| Post production |
Post430
|
