| Titre | Theresa - Home Trying To become |
| Agence | VCCP |
| Campagne | Nationwide Idents |
| Annonceur | Nationwide Building Society |
| Marque | Nationwide |
| Date de première diffusion/publication | 2017 / 2 |
| Secteur d'activité | Banque, finance, droit et assurance |
| Synopsis | Nationwide's latest iteration of its Voices Nationwide campaign is a series of spoken word idents sponsoring ITV and UTV documentaries. For each ident Nationwide challenged a group of poets to write a series of micropoems: poems either 10 or 15 seconds long. The films, which were all shot in one day in an open mic-like setting, were directed by VCCP’s Deputy Executive Creative Director Jim Thornton, who also directed previous Nationwide campaigns. Each spot touches on one of a number of themes: family, home, friendship, among others – values held by Nationwide, and in their authenticity and naturalness aim to demonstrate Nationwide’s commitment to speaking up for what’s important in society. |
| Type de média | Télévision |
| Longueur |