| Titre | Life Saving Stories |
| Brief | Turning Instagram Stories into a life-saving CPR training tool.With 300 cardiac arrests weekly, the Dutch Red Cross taps into existing social behavior to teach youngsters essential life-saving skills.We noticed it’s become common behavior on Instagram to quickly flick through Instagram Stories, tap after tap after tap. So, by creating seamlessly connected Instagram Stories, we triggered users to use their existing tapping behavior to keep a character alive, teaching them essential life-saving skills.In 35 animated Stories, a character suffers from cardiac arrest and has to be resuscitated using CPR. By tapping from story to story in the right rhythm, users keep the character alive and learn the right rhythm for CPR. A new way of using Instagram Stories, to create a whole new generation of life-savers. |
| Agence | 180 Amsterdam |
| Campagne | Life Saving Stories |
| Annonceur | International Commitee of Red Cross |
| Marque | Dutch Red Cross |
| Mise en ligne | Novembre 2021 |
| Secteur d'activité | Institutions / Interêt Public / Associations à but non lucratif |
| Synopsis | In the aftermath of Christian Erikson’s disturbing heart attack on the pitch in the Euro 2020 finals, the Dutch Red Cross launched a campaign that acted as a timely reminder to how you can treat heart attacks and save a life. Targeted at teenagers who were the least knowledgeable on the subject, the idea was to build an Instagram Story that spoke to them in their terms and in their language. The Insta Story was constructed to replicate the tempo and timing of how you can treat a heart attack. The tempo of how you tapped the screen revealed the steps needed to help the sufferer. |
| Type de média | Etude de cas |
| Entrant Company | 180 Amsterdam |
| Music Production & Sound | Massive Music |
| Kalle Hellzen | Chief Creative Officer |
| Art Director | Koen Gerretsen |
| Sr. Copywriter | Paul de Haas |
| Executive Creative Director | Pol Hoenderboom |
| Jr Creative | Nick van Wagenberg |
| Jr Creative | Nevil van Outheusden |
| Art Director | Tom Bremerkamp |
| Planning Director | Eric Ytsma |
| Account Director | Jenny Leung |
| Animator & editor | Gandy Mansour |
| Producer | Laura Klaassen |
| Head of Production | Marloes van den Berg |
| Sr. Music Producer | Auke Riemersma |
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