| Titre | Winback for Press |
| Agence | J. Walter Thompson New York |
| Campagne | Winback for Press |
| Annonceur | Federal Emergency Management Agency |
| Marque | FEMA |
| Mise en ligne | Décembre 2006 |
| Produit | National Flood Insurance Program |
| Secteur d'activité | Gouvernement et autres institutions |
| Synopsis | To increase new net policy growth by 5% each year. |
| Philosophie | A targeting strategy was developed to balance national efforts with local marketing within six high potential states. Utilizing a multi-channel direct response campaign that includes consumer and stakeholder education, media relations, a new consumer-friendly website, DRTV, print ads, online media, search engine optimization, direct mail, and internal communications. |
| Résultat | 26 months of consecutive growth this year. Growth up 425% in 2005. |
| Type de média | Marketing direct |
| Plus d'info | www.floodsmart.gov |