Titre | Gorillas |
Agence | J. Walter Thompson New York |
Campagne | Gorillas |
Annonceur | HSBC |
Marque | HSBC |
Mise en ligne | Décembre 2006 |
Secteur d'activité | Services bancaires, investissements, services boursiers |
Synopsis | Build awareness of the HSBC brand in the on-line medium. Engaging flash and rich-media interactive units positioned on highly targeted third-party web sites. |
Philosophie | Initiative a conversation with prospective HSBC customers on a variety of controversial topics, driving them to the web site where they can interact and see how their POV compares to the rest of the world. |
Résultat | Winner of a Silver medal for best interactive campaign at the 12th annual Financial Communications Society awards show. Delivered a solid .13% CTR for flash units, and an excellent interaction rate of .34% for rich-media units. Ad campaign ongoing. |
Type de média | Publicité sur Internet |
Plus d'info | www.yourpointofview.com |