2016 Cannes Lions International Festival of Creativity Award Winners

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2016 Cannes Lions International Festival of Creativity - Grand Prix - Brand Collateral
Design

Life is Electric

AGENCE: Dentsu Inc.
MARQUE: Panasonic
CATéGORIE: Brand Collateral
RéCOMPENSE: Grand Prix
ANNONCEUR: Panasonic

2016 Cannes Lions International Festival of Creativity - Grand Prix - Integrated Campaign led
Outdoor

Brewtroleum - The Process

AGENCE: Colenso BBDO Auckland
MARQUE: DB Export
CATéGORIE: Integrated Campaign led
RéCOMPENSE: Grand Prix
ANNONCEUR: DB Breweries Ltd.

2016 Cannes Lions International Festival of Creativity - Grand Prix - Direction
Film Craft

Rule Yourself | Michael Phelps

AGENCE: Droga5
MARQUE: Under Armour
CATéGORIE: Direction
RéCOMPENSE: Grand Prix
ANNONCEUR: Under Armour

2016 Cannes Lions International Festival of Creativity - Grand Prix - Fundraising & Advocacy
Health & Wellness

The Alphabet Of Illiteracy

AGENCE: FCB London
MARQUE: Pearson
CATéGORIE: Fundraising & Advocacy
RéCOMPENSE: Grand Prix
ANNONCEUR: Pearson Education

2016 Cannes Lions International Festival of Creativity - Grand Prix - Use of Integrated Media
Media

Do It Yoursef McWhopper

AGENCE: VMLY&R New Zealand
MARQUE: Burger King + Peace One Day
CATéGORIE: Use of Integrated Media
RéCOMPENSE: Grand Prix
ANNONCEUR: Burger King + Peace One Day

2016 Cannes Lions International Festival of Creativity - Gold Lion - Guerrilla Marketing & Stunts
Promo & Activation

Do It Yoursef McWhopper

AGENCE: VMLY&R New Zealand
MARQUE: Burger King + Peace One Day
CATéGORIE: Guerrilla Marketing & Stunts
RéCOMPENSE: Gold Lion
ANNONCEUR: Burger King + Peace One Day

2016 Cannes Lions International Festival of Creativity - Grand Prix - Restaurants & Fast Food Chains
Print & Publishing

McWhopper

AGENCE: VMLY&R New Zealand
MARQUE: Burger King + Peace One Day
CATéGORIE: Restaurants & Fast Food Chains
RéCOMPENSE: Grand Prix
ANNONCEUR: Burger King + Peace One Day

2016 Cannes Lions International Festival of Creativity - Grand Prix - Innovation in Visual Storytelling and Branded Entertainment
2016 Cannes Lions International Festival of Creativity - Grand Prix - Excellence in Music Video
Entertainment Lion for Music

Formation

AGENCE: Prettybird
MARQUE: Beyonce
CATéGORIE: Excellence in Music Video
RéCOMPENSE: Grand Prix

2016 Cannes Lions International Festival of Creativity - Grand Prix Campaign - Restaurants & Fast Food Chains
2016 Cannes Lions International Festival of Creativity - Grand Prix Campaign - Restaurants & Fast Food Chains
2016 Cannes Lions International Festival of Creativity - Grand Prix Campaign - Restaurants & Fast Food Chains
2016 Cannes Lions International Festival of Creativity - Grand Prix Campaign - Restaurants & Fast Food Chains
2016 Cannes Lions International Festival of Creativity - Silver Lion - Integrated Campaign led by Outdoor
Outdoor

Color Bars

AGENCE: TBWA\Media Arts Lab
MARQUE: Apple TV
CATéGORIE: Integrated Campaign led by Outdoor
RéCOMPENSE: Silver Lion
ANNONCEUR: Apple Inc.

2016 Cannes Lions International Festival of Creativity - Silver Lion Campaign - Commercial Public Services
Radio

Canelo

AGENCE: Y&R Lima
MARQUE: English Lessons
CATéGORIE: Commercial Public Services
RéCOMPENSE: Silver Lion Campaign

2016 Cannes Lions International Festival of Creativity - Silver Lion - Script
Radio

Gravity

AGENCE: Alma
MARQUE: Clorox Bleach
CATéGORIE: Script
RéCOMPENSE: Silver Lion

2016 Cannes Lions International Festival of Creativity - Silver Lion - Casting & Performance
Radio

Man

AGENCE: Law & Kenneth Communications
MARQUE: Holiday Packages for Senior Citizens
CATéGORIE: Casting & Performance
RéCOMPENSE: Silver Lion
ANNONCEUR: Thomas Cook

2016 Cannes Lions International Festival of Creativity - Grand Prix - Creative Effectiveness
Creative Effectiveness

Monty's Christmas (Case Study)

AGENCE: adam&eveDDB
MARQUE: John Lewis
CATéGORIE: Creative Effectiveness
RéCOMPENSE: Grand Prix
ANNONCEUR: John Lewis

2016 Cannes Lions International Festival of Creativity - Grand Prix - Retail, e-Commerce, Restaurants & Fast Food Chains
2016 Cannes Lions International Festival of Creativity - Grand Prix - Retail & e-Commerce
Film

Shoplifters

AGENCE: adam&eveDDB
MARQUE: Harvey Nichols
CATéGORIE: Retail & e-Commerce
RéCOMPENSE: Grand Prix
ANNONCEUR: Harvey Nichols