PHNX Awards

Créativité

Paris, France

Actualiser

Serviceplan - "Born Integrated"

Serviceplan Group

3892

Titre	Born Integrated
Agence	Serviceplan Group
Campagne	Born Integrated
Annonceur	Serviceplan
Marque	Serviceplan
Date de première diffusion/publication	2020 / 4
Secteur d'activité	Publicité et communication
Synopsis	The SP50 anniversary logo - a clear homage to the original agency logo from the 1970s - was followed by an idea that brings Serviceplan's "Born integrated" philosophy to life in the form of a unique arrangement. Whether agency furniture, business equipment, employee and customer gifts, screensavers, social media profiles, advertisements or even the office dog - everything is part of the whole installation, each element bears a section of the anniversary logo. The logo itself serves as a springboard to a microsite. Read out digitally, it leads to the history of the installation and the holistic basic idea of Serviceplan: integration.
Type de média	Etude de cas
Longueur	120 seconds
Plus d'info	www.SP-50.com
Design	Studio Oeding
Global Chief Creative Officer	Alex Schill
Directeur associé	Florian von Hornstein
Global Executive Creative Director	Michael Wilk
General Manager	Leif Johannsen
Innovation Creative	Dennis Fritz
Innovation Creative	Anton Reim
Photographe	Johann Cohrs
Habilleuse / styliste	Nina Lemm
Réalisateur	Felix Tonnat
Directeur artistique	Florian Zwinge
Directeur associé	Markus Kremer