The Learning Corp - "One Word film" by PHNX Awards 2020
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| Titre | One Word film |
| Agence | Area 23, An IPG Health Company |
| Campagne | ONE WORD |
| Annonceur | The learning corp |
| Marque | The Learning Corp |
| Date de première diffusion/publication | 2019 / 4 |
| Produit | Constant Therapy |
| Secteur d'activité | Hôpitaux & Cliniques |
| Synopsis | The Constant Therapy app is administered by neurologists and speech pathologists as an FDA-cleared treatment for aphasia (loss of speech) due to brain injury. In the film, we follow the intense struggle of a single word, “baby,” fighting to get out of a decaying landscape that represents the damaged brain. The baby has to contend with enemies that reflect the pathology of aphasia. Those obstacles include other words that start with B (letter block, bear, bee, etc.); memories you might associate with the word “baby” (baby food, baby monitor); and convenient synonyms for the word “baby” (honey, sweetheart, cupcake, sugar pie). Ultimately, the baby is able to get out. We end the film showing a woman with a brain injury successfully saying the word, baby, thanks to her Constant Therapy app. Every scene is based on the real experiences of Mary, a brain injury patient, and Emily Dubas, her speech language pathologist. |
| Type de média | Télévision |
| Longueur | |
| Chief Creative Officer | Tim Hawkey |
| Worldwide Creative Partner | Fred Levron |
| Executive Creative Director | Elliot Langerman |
| Group Creative Director | David Adler, SVP |
| Group Creative Director | Jason Graff, EVP |
| Associate Creative Director | Larry Kirschner, VP |
| Associate Creative Director | Guy Mannshardt, VP |
| Art Supervisor | Christian Louzado |
| Executive Producer | Bernardo Romero |
| Senior Broadcast Producer | Anna Lopez, VP |
| Senior Producer | Anthony Ramirez |
| Animator | Effraim Klein, Editor |
| Editor | Scott Ham |
| Editor | Courtney Collins |
| Graphics | David Tiernan |
| Creative Director | Rafael Vallperde |
| Animator | Kawe se Sa |
| Director of Production | Stefani Pimenta |
| Producer | Krystal Leasure |
| Co-Founder/Audio Director | Lucas Sfair |
| Co-Founder/Creative Director | Felipe Resende |
| Composer/Producer | Edu Karas |
| Composer/Mix/Master | Levi Mynssen |
| Sound Design | Pedro Osinski |
| Sound Design | Gui Moreno |