PHNX Awards

Créativité

Paris, France

Actualiser

La Liga - " LALIGA 42 PASSIONS"

McCann Spain

484

Titre	LALIGA 42 PASSIONS
Agence	McCann Spain
Campagne	42 Passions
Annonceur	La Liga
Marque	La Liga
Date de première diffusion/publication	2019 / 10
Produit	La Liga
Secteur d'activité	Equipes sportives, Evènements sportifs
Synopsis	Based on a scientific study, where it was proven that, if several people sing the same song simultaneously, their heart mark the same rhythm, LaLiga formed a choir made up of 42 real fans from all the clubs to carry out an experiment with its own soundtrack, directed by its compositor, Lucas Vidal. And through technology developed especially for this experiment , which monitored their heartbeats, we were able to prove that their heart rates were synchronised. The participants remained anonymous until the challenge was finished, when they discovered that they were all from rival teams. We proved that when we experience something together, it feels even greater.
Type de média	Etude de cas
Longueur	119 seconds
CHIEF CREATIVE OFFICER	Mónica Moro
EXECUTIVE CREATIVE DIRECTOR	Raquel Martínez
CREATIVE TEAM	Borja Diego, Rafael Martínez, Miguel Moreno, Matías Ivan
ACCOUNT TEAM	Blanca Fernández, Raúl Romero, Sergio San Millán
PLANNING TEAM	Marc Escrig, Pascual Martínez
PRODUCTION DIRECTOR	Paloma Adrien
AGENCY PRODUCER	Mercedes García Parreño
PRODUCTION COMPANY	Mediapro
EXECUTIVE PRODUCER/MD	Jose Quilez
PRODUCER	Silvia García, Geni Nieto
DIRECTOR	Álvaro Brechner
MUSIC COMPOSITOR	Lucas Vidal