Ikea - "#BuyBackFriday" by PHNX Awards 2021
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| Titre | #BuyBackFriday |
| Agence | Edelman |
| Campagne | #BuyBackFriday |
| Annonceur | IKEA |
| Marque | Ikea |
| Date de première diffusion/publication | 2020 / 10 |
| Secteur d'activité | Commerces de proximité, distribution spécialisée |
| Synopsis | Increasing circularity is vital to sustainability. IKEA makes durable furniture at affordable prices and is focused on sustainability. Its goal is to become a circular company by 2030. IKEA wanted a campaign that would promote its credentials in the sustainability space. Consumers want to see brands take real action.So IKEA did something radical, at an unprecedented global scale... it started buying customers' unwanted furniture back. |
| Type de média | Télévision |
| Longueur | |
| Maison de production | Riff Raff Films |
| Responsable de la création | Stefan Ronge |
| Responsable de la création | Mattias Ronge |
| Directeur de création | Martin Jon Adolfsson |
| Producteur | Jane Tredget |
| Directeur artistique | Sabine Stromsky |
| Concepteur / rédacteur | Oscar Muller |
| Directeur de la photo | Daniel Landin |
| Chief Client Officer | Ruth Warder |
| Designer | Steve Malkerty |
| Designer | Chris Wilcox |
| Associate Project Director | Claire Fraser |
| Producteur exécutif | Lucie Hackman |
| Senior Producer | Cara Hickson |
| Chef de projet | Stefania Basile |