MINI - "PARKDISTANCECONTROL" by PHNX Awards 2022
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| Titre | PARKDISTANCECONTROL |
| Agence | HoC Dubai |
| Campagne | Minimalism |
| Annonceur | BMW |
| Marque | MINI |
| Date de première diffusion/publication | 2021 / 6 |
| Secteur d'activité | Petites voitures |
| Synopsis | Since 1959, MINI has stayed true to its roots: a simplistic, iconic design with outstanding longevity that inspires fans to this day. The brand stands for an urban lifestyle with maximum experiences in a minimalistic space. But today’s models offer more than just an efficient and creative way to get around. They are technology-packed with state-of-the-art safety and comfort features. This is well known to MINI drivers, but not so much to people outside of the car’s fanbase. MINImalism – a feature communication built from the iconic MINI logo’s wings. We turn those stripes into versatile design elements to communicate the new features and assistants, as simplistic and iconic as the car itself. The stripes taken from the logo’s wings showcase the car’s new features and assistants – from Adaptive LED Headlights to Park Distance Control – and allow us to build functions and surroundings in a surprising but simple way. This new design language is used across different outdoor and indoor channels where the iconic elements are instantly recognized – creating true MINImalism, as simple and timeless as the car itself. |
| Type de média | Affichage |
| Agence créative | Serviceplan Group |
| Marketing Director | Jochen Becht |
| Marketing Manager | Adnan Dalvi |
| Agence créative | Serviceplan Campaign |
| Directeur Général | Natalie Shardan |
| Directeur artistique | Kunal Gagwani |
| Responsable de budget agence | Gonca Gorgulu |
| Directeur associé | Leif Johannsen |
| Directeur associé | Patrick Matthiensen |
| Directeur associé | Lars Holling |
| Directeur de création | Pavel Bondarenko |
| Directeur artistique | Pavel Bondarenko |
| Directeur de création | Daniel Steller |
| Concepteur / rédacteur | Daniel Steller |
| Directeur de clientèle | Ann-Kathrin Frohloff |
| Global Chief Creative Officer | Alexander Schill |
| Head of Art | Michael Wilk |
| Directeur artistique | Tudor Cucu |
| Concepteur / rédacteur | Philip Ziegler |