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Créativité
Paris, France
Verein Vinzenzgemeinschaft - "VinziRast gets you back on your feet!" by PHNX Awards 2022

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TitreVinziRast gets you back on your feet!
BriefVinziRast is one of Austria's most important institutions for homeless people. In order to collect donations and to ensure that the matters of homeless people are seen and heard even in the overshadowing corona crisis, we have crafted memorials that demonstrated the important social role of VinziRast. By using material that unambiguously symbolizes the sad situation of unsheltered people: Cardboard boxes that former homeless people used to sleep under were collected and assembled to life-sized cardboard figures. Each figure tells the true story of a previously homeless person who finally found a home at VinziRast’s night shelters or social housings.Every figure had a QR-Code that could be scanned to hear the audio story behind the person.
Agence
Campagne VinziRast gets you back on your feet!
Annonceur Verein Vinzenzgemeinschaft St. Stephan
Marque Verein Vinzenzgemeinschaft
Mise en ligneNovembre 2021
Secteur d'activité Associations caritatives, fondations, volontariat
Synopsis VinziRast is one of Austria's most important institutions for homeless people that provide night shelters and social housings.
Type de média Etude de cas
PDG
Directeur Général
Directeur de création
Directeur de création
Senior Copywriter
Directeur artistique
Directeur artistique
Chef de projet
Photographe
Assistant Photographer
Retouching Company
Studio d'enregistrement
Retouch Artist
Directeur média
Directeur Général
Concepteur