WWF Chile - "Footprints of Extinction" by PHNX Awards 2022
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| Titre | Footprints of Extinction |
| Agence | Inbrax |
| Campagne | Footprints of Extinction |
| Annonceur | WWF |
| Marque | WWF Chile |
| Date de première diffusion/publication | 2021 / 4 |
| Secteur d'activité | Questions environnementales |
| Synopsis | WWF Chile, in its educational role and being part of society, bets on education as a powerful tool for transformation. Through it, behavior changes can be inspired, and it serves to promote environmental awareness in collective learning spaces. Due to the pandemic, the collective instances were not possible to articulate; which forced children to learn virtually from their homes. The objective of this campaign was to enhance the role of WWF Chile by generating an accessible and safe educational experience for children, launching "Footprints of Extinction" (Huellas de Extinción), a virtual museum that gives visibility to some species that are already extinct or on the verge of disappearing, in order to educate to future generations and raise awareness. |
| Type de média | Etude de cas |
| Longueur | |
| Responsable de la création | Pancho González |
| PDG | Carolina Pinheiro |
| Directeur de création | Pedro Antolin |
| Concepteur / rédacteur | Matías Troncoso |
| Concepteur / rédacteur | Alvaro Gonzalez |
| Directeur artistique | Claudio Sciaraffia |
| Directeur artistique | Bruno Marchant |
| Directeur de clientèle | Jean Carlo Venti |
| Planneur | Juan Ricardo Alvarez Valdivieso |
| Post production | Pipe González |
| Post production | Seba Vega |
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- MARQUE:
- Faber-Castell
- AGENCE:
- Inbrax