Zavarovalnica Sava - "When Loneliness Calls (film)" by PHNX Awards 2022
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| Titre | When Loneliness Calls (film) |
| Agence | Luna \ TBWA |
| Campagne | WHEN LONELINESS CALLS |
| Annonceur | Zavarovalnica Sava |
| Marque | Zavarovalnica Sava |
| Date de première diffusion/publication | 2020 / 5 |
| Produit | Assistance service |
| Secteur d'activité | Services aux particuliers |
| Synopsis | Insurance company Sava, following their positioning statement ‘Never alone’ implemented an initiative ‘The call of Loneliness’ with the aim to provide their employees in call centers with the right training and knowledge for dealing with people in mental distress. Together with coaching professionals and psychologists they developed a special educational program, where Sava’s call center employees learned how to properly react when they received a call from someone in distress – a difference, sometimes even between life or death. After the program was implemented and the first positive results seen, we wanted to encourage other companies with call centers to join as well. But they needed to understand the problem first. That’s why we created a special web experience, where the CEOs and managers could experience what their employees must go through when they take a call. |
| Type de média | Etude de cas |
| Longueur | |
| Directeur de création | Janez Rakuscek |
| Directeur de création | Medeja Krasevec |
| Directeur artistique | Damijan Penic |
| Concepteur / rédacteur | Medeja Krasevec |
| Social Media Manager | Jusa Fabjan |
| PR manager | Patricija Premrov |
| UX Designer | Damijan Penic |
| Responsable de budget agence | Sanja Hudin |
| Responsable de la publicité (annonceur) | Gregor Lednik |
| Responsable de la publicité (annonceur) | Katja Grusovnik |