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Créativité
Paris, France
The Chicago International Film Festival - "Life Scripted Live" by PHNX Awards 2022

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TitreLife Scripted Live
Agence
Campagne Life, Scripted
Annonceur The Chicago International Film Festival
Marque The Chicago International Film Festival
Date de première diffusion/publication 2021 / 10
Secteur d'activité Salons, événements & festivals
Synopsis Film festivals often feel pretentious, exclusive, and inaccessible to the general public. So, in order to invite people from all walks of life to The Chicago International Film Festival, we created a contextual out-of-home campaign that used short screenplays to narrate the everyday happenings of the city. The stars? Ordinary people. We scripted life everywhere—from bus shelters and gas stations to daycares and dry cleaners. We even scripted our festival itself, surprising attendees with an interactive digital billboard that detailed the events of the evening in real time. By the end of the night, we’d written 72 live scripts about date nights, girls’ nights, and everything in between. In the end, we gave our audience the most important role in the festival — and showed that every one of us has a story worth telling.
Type de média Etude de cas
Longueur
Deputy Chief Creative Officer, Worldwide
Directeur de la création
Executive Design Director
Directeur de la création
Directeur de création groupe
Design Creative Director
Concepteur / rédacteur
Directeur artistique
Design Director
Design Director
Producteur exécutif
Producteur