Burger King - "Did you mean Whopper? (Film)" by PHNX Awards 2022
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| Titre | Did you mean Whopper? (Film) |
| Agence | Publicidad Comercial MullenLowe Guatemala |
| Campagne | Did you mean Whopper? |
| Annonceur | Burger King |
| Marque | Burger King |
| Date de première diffusion/publication | 2021 / 5 |
| Produit | Whopper |
| Secteur d'activité | Chaînes de fast-food & de restaurants |
| Synopsis | MAY 28TH, INTERNATIONAL HAMBURGER DAY. A DAY WHERE YOU CAN’T EAT ANYTHING ELSE. A DAY THAT’S BECOME A PRICE WAR. SO WHILE EVERYONE WAS SPENDING IN OFFERS AND LOWERING PRICES... THE KING JUST LET HIM BE FOUND. EVERY TIME SOMEONE SEARCHED FOR SOMETHING ELSE TO EAT… THEY FOUND A WHOPPER IN JUST TWO HOURS: 5.2% CTR (*2% ABOVE AVERAGE), 18% RISE IN WEBSITE TRAFFIC, 20.3%INCREASE ON E-COMMERCE SALES, 0% DISCOUNT ON OUR PRODUCTS |
| Type de média | Etude de cas |
| Longueur | |
| Brand Manager (Client) | Lourdes Safié - Executive Creative Director: Rodrigo Costas - Digital Manager: Mario Limón - Creative Director: Marielos Soch - Editor: Daniel Castro - Design: Carlos Vásquez - Copy: Daniela Archila |
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