Movistar - "Minute 8 (Board)" by PHNX Awards 2023
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| Titre | Minute 8 (Board) |
| Agence | Havas Worldwide Peru |
| Campagne | Minute 8 |
| Annonceur | Movistar |
| Marque | Movistar |
| Date de première diffusion/publication | 2022 / 3 |
| Produit | Movistar Plus / Movistar Deportes |
| Secteur d'activité | Télécommunications |
| Synopsis | As part of the International Day of Non-Violence Against Women, Movistar together with Havas+ launched the action; Minute 8: the minute of silence that started the conversation. According to the ONU, a woman dies every eight minutes in the world due to gender violence. Taking this horrifying data as a kick-off, in all Movistar Prime programs, every 8 minutes 1 minute of silence was made in memory of the victims, and above all to highlight the magnitude of the problem. As soon as we knew this terrible data, we understood that the initiative had to show this in the media in a different way,' commented Mauricio Fernandez-Maldonado, Chief Creative Officer at Havas Group Peru. We wanted the silence to be deafening, and for it to be every 8 minutes, to make us realize how often it happens and how important it is to talk about it. This action was intended to raise awareness of the alarming reality and expose the issue in the mainstream media. Since, from this minute of silence, a total of 45 minutes of silence were achieved on live television, and the silence was transformed into the conversation. |
| Type de média | Etude de cas |
| Agencia | Havas + (parte de Havas Group) |
| CCO | Mauricio Fernández Maldonado |
| Director Creativo | Daniel Pinedo |
| Redactor | Alan Calderón / Roberto Lopez |
| Director de Arte | John Avilés |
| Director de cuentas | Pablo Rivas |
| Cliente | Movistar |
| Gerente de producto de Movistar Deporte | Rodrigo Albán de la Barra |
| Gerente de Producto de Movistar Plus | Carlos Nash |
| Director Creativo Media Networks | Luis Alonso Vega |