Bearaby - "Bearaby Hugget Case" by PHNX Awards 2023
Filter les résultats par
| Titre | Bearaby Hugget Case |
| Campagne | Bearaby Hugget |
| Annonceur | Bearaby |
| Marque | Bearaby |
| Date de première diffusion/publication | 2022 / 5 |
| Produit | Hugget Knot Pillow |
| Secteur d'activité | Tissus |
| Synopsis | Founded by Dr. Kathrin Hamm in 2018, Bearaby is a sustainable home wellness brand on a mission to create a calmer, more comforted world. Bearaby began with a single product: a biodegradable, plastic-free weighted blanket that disrupted a 30-year-old industry laden with artificial fillers. Today, Bearaby is home to 13 patents, 10+ products in 50+ colorways, and an ever-growing number of consumer loyalists seeking sustainable, restorative rest. Most home decor products lack ecologically responsible end-of-life solutions. This is why Bearaby designed the world’s first fully biodegradable sensory knot pillow – the Hugget™. Made of Bearaby’s latest material innovation, Melofoam™, the Hugget™ is available in three sizes with distinct stress-relieving benefits. Melofoam™ is a fully biodegradable, breathable, responsive rubber made of sap tapped from rubber trees (which continue growing and absorbing CO2 post-harvest). Collected in coconuts, the sap is steamed into a zero-waste, all-natural foam. Each Melofoam™ Hugget is hand-knotted and encased in GOTS-certified 100% organic cotton or Lenzing-certified TENCEL. Since launching in April 2022, the Hugget™ has frequently sold out, with press naming it one of the most sustainable home wellness products. Hundreds of positive reviews have reaffirmed the importance of this product and its functional, anxiety-soothing design. One hug at a time, our knot pillow is inspiring the entire industry to innovate sustainably for the most important home of all: our planet. |
| Type de média | Etude de cas |
| Longueur | |
| Founder & CEO | Kathrin Hamm |
| COO | Eduardo Arce |
| Art Director | Vatsal Sethia |
| Art Director | Adel Loutfi |
| Copywriter | Mary Collins |
| Strategist | Ishar Kar |
| Chief Growth Officer | Joaquin Arce |
| Growth Manager | Rishya Suresh |
| Production Manager | Gayathri Easwaran |
| Business Operations Manager | Ruchika Aswani |