Titre | Beer Drops (Board) |
Agence |
DDB Chicago
|
Campagne |
BEER DROPS
|
Annonceur |
Molson Coors
|
Marque |
Miller Lite
|
Date de première diffusion/publication |
2022 / 4
|
Produit |
Miller Lite
|
Secteur d'activité | Bières, cidres
|
Synopsis | Miller Lite wants to establish itself as the only light beer that actually tastes like beer. So we created Beer Drops as a liquid taste enhancer that adds more beer flavor to watery, tasteless light beer. They were released on National Beer Day as a way to remind everyone enjoying a light beer on one of beer’s biggest days, that tasting like beer actually still matters, and that there’s only one light beer – Miller Lite – that still cares about taste. |
Type de média |
Etude de cas
|
DDB Chicago |
Rodrigo Jatene, Chief Creative Officer |
DDB Chicago |
Ben Wolan, Executive Creative Director |
DDB Chicago |
Aaron Willard, Associate Creative Director |
DDB Chicago |
Aaron Zimroth, Associate Creative Director |
DDB Chicago |
Dan LaVigne, Associate Creative Director |
DDB Chicago |
Lane Hedler, Jr. Art Director |
DDB Chicago |
Ken Bates, Jr. Copywriter |
DDB Chicago |
Matt Blitz, Head of Production |
DDB Chicago |
Adine Becker, Executive Producer |
DDB Chicago |
Natalie Turner, Senior Producer |
DDB Chicago |
Andrea Diquez, Chief Executive Officer |
DDB Chicago |
Kiska Howell, SVP, Group Account Director |
DDB Chicago |
Julie Crimmins, Account Director |
DDB Chicago |
Raneen Onallah, Account Executive |
DDB Chicago |
Milo Chao, Chief Strategy Officer |
DDB Chicago |
Ethan Scott, Strategy Director |
DDB Chicago |
Abby Deyhle, Jr. Strategist |
DDB Chicago |
Tabor Theriot, Project Management Director |
DDB Chicago |
Jillian English, Director of Business Affairs |
Molson Coors |
Michelle St. Jacques, CMO |
Molson Coors |
Sofia Colucci, Global VP, Miller Family of Brands |
Molson Coors |
Elizabeth Hitch, Sr. Marketing Director |
Molson Coors |
Michelle Nagel, Sr. Marketing Manager |
Molson Coors |
Kelsey Ott, Associate Marketing Manager |
Molson Coors |
Rachel Dickens, Public Relations Director |
Kaleidoscope |
Trish Galvez-Tuel, Associate Director |
Kaleidoscope |
Bryan "BJ" Nendze, Sr. Project Manager |
Giannini Creative |
Sebastian Szyszka, CG/Animation Director |
Giannini Creative |
Keith Handley, Retouching Artist |
Giannini Creative |
Kevin O'Connell, Executive Producer |