Colgate - "Paul" by PHNX Awards 2023
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| Titre | Paul |
| Agence | Red Fuse VMLY&R |
| Campagne | Smile lines ("Jaime", "Paul", "Valerie") |
| Annonceur | Colgate-Palmolive Company |
| Marque | Colgate |
| Mise en ligne | Mars 2023 |
| Produit | Colgate |
| Secteur d'activité | Hygiène buccale |
| Synopsis | A campaign celebrating imperfect smile lines instead of perfect teeth. Society keeps telling people that ageing is a bad thing, that wrinckles are ugly, and that they should hide them. Colgate takes a stand against this vision and claims that wrinckles, or "smile lines", are not signs of years passed but smiles shared. Celebrating a lifetime of smiles. |
| Type de média | Presse & publications |
| Contributions agence | VML |