Opal - "The Prevention Formula 2" by PHNX Awards 2023
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| Titre | The Prevention Formula 2 |
| Agence | VMLY&R Lima |
| Campagne | The Prevention Formula |
| Annonceur | Alicorp |
| Marque | Opal |
| Date de première diffusion/publication | 2023 / 5 |
| Produit | Detergent |
| Secteur d'activité | Produits d'entretien, savons, détergents |
| Synopsis | Opal, the stain expert detergent, realized that there is a type of stain that can not be removed with any of its formulas: Melanomas, a type of cancer with increasing mortality year by year in Peru, the country with the highest uv radiation in the world. Opal teamed up with a dermatologist and an expert in macro photography and managed to make melanoma spots look like stains on clothes. Through a print and outdoor campaign and with the help of the League Against Cancer, people scheduled checkups with cancer specialists just by scanning a QR. |
| Type de média | Presse & publications |
| PDG | Eduardo Grisolle |
| Directeur de la création | Tin Sanchez |
| Directeur de création | Carlos Fernandez |
| Directeur de création | Poke Meza |
| Directeur artistique | Fernando Guerra |
| Concepteur / rédacteur | Kevin Torres |
| Designer | Renzo Zapata |
| Production Director | Leoni Lizarzaburu |
| Client Services Director | Sara Roif |
| Directeur de clientèle | Anne Achata |
| Chef de groupe | Paolo Alvites |
| Photographe | Alex Freundt |
| CEO | Eduardo Grisolle |
| ECD | Tin Sanchez |
| Creative Directors | Carlos Fernandez, Poke Meza. |
| Art Director | Fernando Guerra |
| Copywriter | Kevin Torres |
| Designer | Renzo Zapata |
| Production Director | Leoni Lizarzaburu |
| Client Services Director | Sara Roif |
| Account Director | Anne Achata |
| Account Executive | Paolo Alvites |
| VP Marketing | Patricio Jaramillo |
| Homecare Platform Director | Claudia Cornejo |
| Marketing Manager | Ernesto Conroy |
| Brand Manager | Mauricio Bettocchi / Ana Paula Lobatón |
| Brand Lead | Cristina La Puente |
| League Against Cancer | Damary Milla / Mónika Valencia |
| Photographer | Alex Freundt |
| Digital Retoucher | Midas |