Dernières actus de R3

Digital advertising revenue grew by almost 23% in 2020, making short video, e-commerce, and social media the platforms most in demand by Chinese marketers. The findings from R3’s tenth annual China Media Inflation Trends report revealed double-digit growth in digital media, even as average m… lire plus

Global media inflation is expected to hold at +3.3% for 2020 according to a new study led by independent marketing consultancy, R3. US media inflation rates remain in line with the global average at 2.7%, while markets where new reported coronavirus cases have affected re-opening schedules, … lire plus

The global health crisis and resulting social distancing restrictions over the first five months of the year drove creative and media new business wins down 37%. “All eyes are on the second half of the year as that’s going to set the tone for business going forward for holding companies and … lire plus

According to the eighth wave of R3 and SCOPEN’s AGENCY SCOPE Study, China’s marketers remain generally satisfied with their agencies and would like to work in an integrated agency model, but without effective options available, more than 68% will continue to seek expertise from multiple agen… lire plus

Digital mobile media and OTT will lead China’s media inflation rates in Y2020 thanks to the continued popularity of streaming services and wider access to 5G connectivity, according to a report by independent consulting firm, R3. A slowing media market is expected to have a negative impact o… lire plus