McDonald's - "Hamburger Time Table"

DDB Worldwide

DDB Worldwide New York, Etats-Unis

3961

Marque: McDonald's
Pays: Pologne

Annonceur: McDonald's

Titre	Hamburger Time Table
Agence	DDB Worldwide
Campagne	Hamburger Timetable
Annonceur	McDonald's
Marque	McDonald's
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Type de média	Digital
Longueur	104 seconds
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Á propos DDB Worldwide

DDB leads with a philosophy of The Power to Move: if you can move consumers emotionally and track them all the way through the funnel, then ultimately you’ll achieve the greatest impact. We create an emotional advantage for brands by making people feel something which then makes them want to do something. This is the magic of DDB’s creativity. As proof, Cannes Lions recently awarded us 2023 Network ofthe Year.
Since our founding in 1949, DDB has embraced the mantra that “Creativity is the most powerful force in business.” We built our reputation with some of the most globally iconic brands and campaigns like VW’s “Lemon”, State Farm's “Like a Good Neighbor” and McDonald's “I’m Lovin’ It”. Through our continued work with Chief Effectiveness Officer Les Binet, we have quantified the power that emotional creativity has over the long and the short term for brands. Our effectiveness has garnered us the distinction of being named the #1 Most Effective Agency Network in 2023 by the Effie Awards.
DDB has over 8,000 employees across 149 offices in over 90 countries, with its flagship office in New York, NY.  Within the US, we have 600 employees across four offices in Chicago, New York, San Francisco, and Miami. And, as a wholly owned subsidiary of Omnicom Group (NYSE: OMC), we have the capability to tap into additional integrated network capabilities including public relations, brand strategy, media planning, customer relationship management, data and analytics, and more than 30 other marketing and communications disciplines.

Dernières actus

Today, we honor Phyllis Robinson for her remarkable impact on DDB.

Phyllis Robinson was a remarkable woman. But in 1949, men stood in the spotlight. While Bill Bernbach is often credited for sparking the creative revolution, only some know Phyllis Robinson was the true influence behind so much of DDB’s iconic work for Orbach’s, Volkswagen and Polaroid.

As an extension of the highly-awarded ‘Highlight the Remarkable’ campaign from Stabilo Boss and DDB Germany, DDB highlights Phyllis, her legacy and her trailblazing spirit that lives through employees everywhere today.

Phyllis was a pioneer, not just for women but for the creative advertising revolution that she helped ignite, changing the face of the industry forever. She was one of the founding employees of Doyle Dane Bernbach back in 1949, the agency's first Copy Chief and the first female Copy Chief in the United States.

DDB Global Chief People Officer Roisin Rooney: “We’ve all heard the phrase, “Behind every great man is a great woman.” Throughout history, women have been upstaged, their actions and successes overshadowed by the men that surround them. We’re proud to partner with Stabilo Boss, using the campaign concept created by DDB Group Germany, to highlight further Phyllis’ impact on not only DDB but the advertising industry today.”

DDB Global Chief Diversity Inclusion and Equity Officer Nikki Lamba said: “The theme of this year’s International Women’s Day is #BreakTheBias so it’s fitting to highlight Phyllis today, someone who challenged the biases in the advertising industry and advocated for female talent. She was an important part of our network and continues to inspire a new generation of women today.”

Created by DDB Germany, the Stabilo Boss campaign has been widely celebrated with the initial campaign platform created in 2019 highlighting three remarkable women in NASA mathematician Katherine Johnson, US First Lady Edith Wilson and Austrian-Sweden physicist Meitner.

The campaign is supported by a worldwide social campaign featuring the female leaders of the DDB network sharing what #BreakTheBias means to them.

More about Phyllis here.