TitreWord of Moms
Agence
Campagne Word of Moms
Annonceur Beko
Marque Voltas Beko

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Á propos Wunderman Thompson South Asia

Wunderman Thompson South Asia Group provides integrated communication solutions to its clients through its network across India (New Delhi, Mumbai, Kolkata, Chennai, Hyderabad and Bangalore), Sri Lanka and Nepal. The group includes Wunderman Thompson, Contract Advertising, ADK-Fortune and Mirum. With a reach of over 1000 employees in over 18 offices across three countries, we work with some of the most well-known and ambitious Indian and global brands, supporting them across data-driven communications, experiences and platforms. In a fast-changing communication environment Wunderman Thompson is committed to staying ahead of the curve by adding new skill sets, building new capabilities and collaborating with partner companies to offer the best business solutions to our clients.
 
For more information, please visit us at www.wundermanthompson.com and follow Wunderman Thompson South Asia on our social channels via Twitter,  Facebook, LinkedIn, and YouTube.
 
About Wunderman Thompson
At Wunderman Thompson we exist to inspire growth for ambitious brands. Part creative agency, part consultancy and part technology company, our experts provide end-to-end capabilities at a global scale to deliver inspiration across the entire brand and customer experience.  
 
We are 20,000 strong in 90 markets around the world, where our people bring together creative storytelling, diverse perspectives, inclusive thinking, and highly specialized vertical capabilities, to drive growth for our clients. We offer deep expertise across the entire customer journey, including communications, commerce, consultancy, CRM, CX, data, production and technology.
 
Wunderman Thompson is a WPP agency (NYSE: WPP).   
 
 
For further queries, please contact:
Rohini Saldanha, Director – Corporate Communications, South Asia
Wunderman Thompson
Email: Rohini.saldanha@wundermanthompson.com

Dernières actus

Wunderman Thompson South Asia releases ‘Word of Moms’ film for Voltas Beko’s dishwashers

~Encourages adoption of new technology to save time spent on chores during this pandemic~

India, July 2020: Voltas Beko’s primary role is to enable people to do more of what they love, with the people they love. Trusted by all moms in India, the home appliances brand has always been celebrated for triggering conversations and offering products that ease the life of mothers in India. With their new film on dishwashers, the brand has once again struck a chord in a fun way! It highlights Voltas Beko’s state-of-the-art dishwasher designed to fulfil the unstated but important requirements of Indian consumers.

The digital film ‘Word of Moms’, conceptualized by Wunderman Thompson South Asia, is inspired by a bunch of friends who are doubling up their responsibilities on the personal and professional front. The film highlights how we trust our friends and loved ones when it comes to finding solutions. In this case, these friends, also multi-tasking as mothers at home, discuss how to wash dishes in the easiest possible way. And this is a question that households across the country seem to be asking as people try to strike a balance between work and the home. The film also depicts how, under the current circumstances, technology has stepped up as an important channel to maintain relationships and also interact with the world outside.

Speaking about the campaign, Prasenjit Basu, Marketing Head, Voltas Beko, said, “We have witnessed a significant spike in demand for both our table top and full-size Dishwashers in the last two months. It’s interesting to note how consumers are increasingly adopting technology to ease their multitasking lives. Some of the differentiated features like the Dirt Sensor, Aqua Intense and Corner Intense technology which effectively washes heavily soiled utensils, catering to the cooking and food habits of an Indian consumers, has been a huge draw for our consumers.

Commenting on the creative idea, Joy Chauhan, Managing Partner, Wunderman Thompson, Delhi, said, “Interestingly, this piece of content for Voltas Beko is nothing short of we eavesdropping on real time conversations and feelings of millions of Indian families. This communication is so real, because each one of us has been in the same boat due to the lockdown. Getting this right meant understanding the exact emotions of our consumer. Something we take a lot of pride in at Wunderman Thompson. Covid-19 will expedite the inclusion of technology in our kitchens and homes. We expect the demand to rise and the momentum to continue and this is just the beginning.”

Interestingly enough, it’s this very technology that made it possible to produce this film under lockdown. Shot on the actors’ own phones with the director calling the shots over video call, it has been a one-of-a-kind experience making this film.

The brand stands for convenience and enabling users to find joy in the everyday, something that was clearly felt as the COVID-19 pandemic forced the world to stay home, especially for our target audience – the urban Indian mom. 

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