TitreTough Turban: B2B Packaging
BriefAfter sharing the open-source Tough Turban design, manufacturers from around the world reached out and asked to see the prototypes. We wanted to curate their experience. By design, the Tough Turban looks like a regular, unremarkable length of fabric – it's layers of impact resistant material are housed inside a layer of breathable cotton. Packaging could add a layer of storytelling and innovation to the unboxing experience.Just as turbans are wrapped from a single length of fabric, our packaging came in the form of a single sheet, folded origami-style around the prototype. The resulting folds echo the lines of a Turban. As the packaging was opened one fold at a time, blocks of copy revealed themselves explaining the technology behind the turban’s impact-resistant materials, with printed patterns nodding to each innovation.
Campagne Tough Turban
Annonceur Pfaff Harley-Davidson
Marque Tough Turban

Vous souhaitez voir la fiche technique complète? ce contenu n'est accessible qu'aux abonnés AdForum

S'abonner et obtenez un accès illimité.

Soyez inspirez par le meilleure de la création mondiale

Mise en ligneNovembre 2022
Secteur d'activitéUniquement pour les abonnés
SynopsisUniquement pour les abonnés
Type de média Packaging, Marque & Design
Agency Z..u A...a K..o Uniquement pour les abonnés
Chief Creative Officer ..k M...eh Uniquement pour les abonnés
Creative Director ..k M...eh Uniquement pour les abonnés
Head of Design St.....ie Y..g Uniquement pour les abonnés
Designer Director D...n D...ic Uniquement pour les abonnés
ACD Art Director ..c B..h Uniquement pour les abonnés
ACD Writer ..n Cu....gs Uniquement pour les abonnés
Agency Producer L...a Du.....ky, ..m L...h Uniquement pour les abonnés
Account Team C...na W....s, K...a R....ez Uniquement pour les abonnés
Account Team ..b Fe.....er, A....on D..z M....do Uniquement pour les abonnés
Strategy Team S....er Ma......rn, Sh....gh Fa....ly Uniquement pour les abonnés
Client B....on Du....n, M....ie So.....lle Uniquement pour les abonnés
Product Design S...ks In.....ion Uniquement pour les abonnés
3D Artist P...re B...jo . F..e R..s Uniquement pour les abonnés
Origami Artist P...on L...g Uniquement pour les abonnés
Printer F...h Rep.......ons Uniquement pour les abonnés
Photographer ..e M..o F..o . ..n ..m Uniquement pour les abonnés
Photographer R...a . W...on Uniquement pour les abonnés
Photographer F..e R..., A...h Mo....mi Uniquement pour les abonnés

Á propos Zulu Alpha Kilo

Zulu Alpha Kilo stands out as a maverick global indie agency within the fiercely competitive advertising industry dominated by global holding companies.
Launched in 2008 by renowned Creative Director Zak Mroueh, the shop has built a reputation as an industry outlier and is one of the most respected independent agencies in the world. With 130 Zuligans in Toronto, New York and Vancouver, the shop is a magnet for top global talent.
Staff are called “Zuligans” and the agency’s unique culture is passionate, entrepreneurial and fearless in its pursuit of groundbreaking ideas. Zulu has won top honors from Ad Age, as Small Agency of the Year and International Agency of the Year on two occasions . The shop was also named one of Forbes Best Small Companies, a list launched from Bo Burlingham’s book, Small Giants: Companies that Choose to be Great Instead of Big. Most recently, Zulu was named Independent Agency of the Year by Campaign US and the Drum UK’s Agency of the Year.
The agency’s content and innovation studio, Zulubot, has also set the shop apart from traditional competitors. The creative production playground is comprised of 9 edit suites, and audio recording suite and photography space. Zulubot’s team of creators, editors, AR/VR developers and producers bring ideas to life at lightning speed for clients. Zulubut is also one of Snapchat’s official AR partners, creating innovatve work in the AR space.
Whether it’s building an entirely new brand platform, social content, advertising or an immersive digital experience, Zulu is a full service, next-generation agency with a track record of delivering breakthrough work and growth for brands. Over the past 14 years, Zulu has delivered impressive results for brands like Audi, Corona, Puma, Uber, Subaru, Harley-Davidson, Coca-Cola, Whirlpool and Tim Hortons to name a few. 

Dernières actus

Pizza Pizza launches the greatest invention in human dipstory: the Dip Roller.


Pizza Pizza, known for its delicious pizza and iconic dipping sauces, is excited to announce the launch of its latest invention: the Dip Roller. Modelled after an everyday paint roller and tray (only much smaller), the Dip Roller lets pizza lovers and dip die-hards apply an even coat of dip to every slice, getting the most out of their dipping sauce.

Pizza Pizza first introduced dipping sauces, including the beloved Creamy Garlic, to its menu over 20 years ago. As one of the first in the category to offer dipping sauces, they have grown to become a necessity in the industry. According to a recent survey, they found that more than 70% of Canadians say dip is an important factor when deciding where to order pizza from and over 60% dip their entire slice.

With Pizza Pizza’s belief that Everyone Deserves Pizza, this fun invention is helping Canadians enjoy their pizza in their favourite way no matter how they like to dip. Whether you’re a full-coater or crust-dunker, the ingenious (and adorable) little Dip Roller is a dip lover’s dream come true and works with any pizza – Pepperoni, Hawaiian, or even the Creamy Garlic Pizza. Plus, the Dip Roller is easy to wash and reuse on any other pizza, meaning you can even turn that leftover slice in the fridge into a work of delicious dippy art.

“As a leader in Canadian pizza dipping, we know the challenges that come with evenly applying Creamy Garlic dip to a triangular pizza slice. There had to be a better way.” said Adrian Fuoco, Vice President, Marketing.

The Dip Roller was created in partnership with Zulu Alpha Kilo and is being launched in a national campaign, which includes online video, social, digital and out-of-home advertising. “Pizza Pizza’s iconic dips changed how we eat pizza. And today, together, we are changing how people dip their pizza,” said Brian Murray, Chief Creative Officer at Zulu Alpha Kilo.

The Dip Roller is a limited-run promotion available to lucky dippers who enter at www.diproller.ca through April 30th and a few will be available via social drops across Pizza Pizza’s Facebook, Instagram and TikTok channels Paid media is planned by Media Experts, including programmatic video, social ads, OOH, and display while PR is managed by spPR. 

Nouveautés sur AdForum