IKEA - "I love you, but..."

Ogilvy Social.Lab is a new breed of agency. We combine the power of creativity and modern marketing to build brands in the digital era.
We break the silos between great content and sophisticated distribution. Our thinking combines digital media with strategic and creative capabilities. Marketing performance, optimisation, and testing are not afterthoughts, but rather an integral part of our approach, along with content development.
Our service offering includes: creation (online and offline), strategy, social media (end to end), PR, paid media (digital), intelligence, influencer marketing and CRM.
Our mission: We’re inspired to explore and innovate in the new world of marketing, communication and creativity to make an impact in the world.
How we do it: We operate at the intersection of Creativity and the Complexity of the modern marketing ecosystem.
We combine innovation, creativity and expertise, merging story and system, content and context, tech and data. Working in a borderless way.
Always in Beta.  Always learning. Always optimising.
What we do: We keep our focus on achieving results and effectiveness. 
To do this, we pioneer new creative, communication and commerce experiences in the digitally transforming world of today and tomorrow.