Following a multi-agency pitch, WWF has awarded the redesign of its gift catalogue e-commerce site to social and mobile agency, KRDS Singapore. Read more: http://goo.gl/f4I0Q0
Adam & Eve/DDB has been appointed by Unilever to lead the global advertising for its premium French food brand Maille. Read more: http://goo.gl/hA0Yrz
Abbott Mead Vickers BBDO has won the £1 million creative account for Homes for Britain, the consortium lobbying for more homes to be built, after a competitive pitch. Read more: http://goo.gl/YvDZ2W
Independent Austin-based firm HCB Health has been named global and U.S. agency of record for Alcon Surgical, a global developer and marketer of ophthalmic surgical brands. Covering all three business units of Alcon's surgical division (Cataract, Vitreoretinal and Refractive), the full-service assignment will include multiple product launches and comprehensive support for more than 20 brands, handling market planning and the execution of promotional strategies and mobile applications. A key initiative will be a global campaign promoting Alcon's cataract franchise in more than 50 countries. The agency bested FCB, Ogilvy CommonHealth, GSW Worldwide and H4B Chelsea in a competitive pitch. Alcon Surgical spent $5.7 million on measured media in 2013 and $1.6 million the first half of 2014, according to Kantar Media.
