| Titre | Old Spice: Youland |
| Brief | Youland from Old Spice is a new video game – that looks kind of like an old video game. Except that, back in the day, you couldn’t customise the game so that it starred you and all your friends! Three different games, nine different levels, lots of jokes and YOU as the hero. What could be better? Just the thought of it makes you want to douse yourself in Old Spice. |
| Agence |
Wieden + Kennedy
|
| Campagne |
Old Spice: Youland
|
| Annonceur |
Procter & Gamble
|
| Marque |
Old Spice
|
| Mise en ligne | Novembre 2016 |
| Secteur d'activité | Produits de toilette
|
| Synopsis | Old Spice Youland is a classic arcade adventure that puts you at the centre of the irresistibly incredible Old Spice universe. Youland consists of three action-packed games inspired by Old Spice products. Connect your Facebook profile to pixelate you and your friends into good-looking game characters and prepare for the retro-madness that ensues. Become a car, dodge ozone layer blasts while riding a beaver, and climb the ladder of success by beating your bosses with projectile swordfish in this potpourri of personalised gameplay with megabytes of 8-bit art, action and audio. |
| Problème | Brand of male grooming products (encompassing deodorants and antiperspirants, shampoos, body washes, and soaps) |
| Type de média |
Digital
|
| Maison de production |
Media.Monks
|