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| Titre | Lighter Than Air |
| Agence | Media.Monks |
| Campagne | Lighter Than Air |
| Annonceur | Hewlett-Packard |
| Marque | HP Dragonfly |
| Date de première diffusion/publication | 2019 / 10 |
| Secteur d'activité | Ordinateurs personnels, PDAs & calculatrices |
| Synopsis | For the launch of the HP's thin and light Elite Dragonfly laptop, we crafted a campaign literally showcasing the meaning of what HP calls “lighter than air.” The film takes a humorous approach to showcasing the HP Dragonfly’s portability and versatility. The idea behind the film is two-fold. First, it puts the product’s key feature, lightness, on full display. More meaningfully, it hints at the barrier-defying potential of both the product and the people who use it; as the woman is pulled higher and higher by the device, she quite literally breaks the glass ceiling along the way, until she is joined by her Dragonfly-toting cohorts towering over the world. |
| Type de média | Digital |
| Longueur | |
| Marché | Royaume-Uni |
| Maison de production | Media.Monks |
| Music/Sound Production | Wave Studios |
| Music/Sound Production | Finger Music |
| Maison de production | Marshall Street Editors |
| Maison de production | Morton Jankel Zander (MJZ) |
| Maison de production | The Mill London |
| Directeur artistique | Falk Eumann |
| Concepteur / rédacteur | Rick Herrera |
| Réalisateur | Stuart Brown |
| Réalisateur | Fredrik Bond |
| Directeur de la photo | Ben Seresin |
| Monteur | Patric Ryan |
| Producteur | Tim Tyrrell |
| Producteur | Line Postmyr |
| Producteur | Amelia Hanbury |
| Producteur | Hannah Ruddles |
| Producteur | Ornela Peka |
| Producteur | John Murrell |
| Producteur | Clare McGrath |
| Sound Designer | Parv Thind |
| Producteur exécutif | Lauren Becker |
| Producteur exécutif | Maarten Sundermann |
| Producteur exécutif | Lindsay Turnham |
| Account Management Team | Chris Oliver-Byrne |
| Account Management Team | Jenna Conlin |