| Titre | Moments in the Making |
| Agence | Energy BBDO |
| Campagne | Moments in the Making |
| Annonceur | 1-800-Flowers |
| Marque | Harry & David |
| Date de première diffusion/publication | 2021 / 10 |
| Secteur d'activité | Détail, distribution, chaînes de restaurants |
| Synopsis | Called “Moments in the Making,” the integrated campaign was designed to demonstrate how Harry & David helps customers make moments: Moments of joy, connection, and laughter. A gift from Harry & David is a moment in the making. The campaign is designed to appeal to younger gift-givers, encouraging them to consider Harry & David gourmet food and wine for gifting and sharing this holiday season. “Our goal was to develop a unique campaign that would encourage new customers to consider Harry & David for their holiday entertaining and gifting needs,” said Steve Lightman, Group President, Gourmet Foods and Gift Baskets, 1-800-FLOWERS.COM, Inc. “The spot brings the brand to life in a celebratory way, showing how Harry & David helps customers create memorable and meaningful moments. We can’t wait for everyone to see it.” “We are truly excited about this new holiday campaign for Harry & David,” said Josh Gross and Pedro Pérez, Co-Chief Creative Officers of Energy BBDO. “We hope this work inspires everyone to unbox a moment of sharing or to enjoy effortless entertaining with Harry & David.” |
| Type de média | Télévision |
| Longueur | |
| Montage | Uppercut |
| Audio Company | Sonic Union |
| Co-Chief Creative Officer | Josh Gross |
| Co-Chief Creative Officer | Pedro Pérez |
| Freelance Creative Directors | Erich Funke |
| Freelance Creative Directors | Nick Cade |
| Head of Integrated Production | John Pratt |
| Freelance Producer | Kelsey Barrentine |
| Executive Director of Music | Daniel Kuypers |
| Group Business Manager | Katie Rogulich |
| Senior Talent Business Manager | Brooke Bramson |
| Associate Talent Manager | Felipe Ramos |
| Project Managers | Rick Glatz |
| Project Managers | Richie Alday |
| Client Service Director | Anna Bleers |
| Chef de groupe | Rachel Broghammer |
| Directeur des Stratégies | Lauren Brown |
| Group Director, Integration Strategy | Leah Gritton |
| Junior Strategist | Justin DeJesus |
| Maison de production | Vivamoneky |
| Réalisateur | Daniel Addelson |
| Producteur exécutif | Johnny Parker |
| Head of Production | Emil Lofgren |
| Monteur | Micah Scarpelli |
| Assistant Monteur | Sarah Welty |
| Head of Production | Lisa Sadek |
| MD | Lisa Houck |
| VFX | John Geehreng |
| Mix Engineer | Rob Ballingall |
| Maison de production | Barking Owl |
| Agence Média | Camelot Strategic Marketing & Media |
| Media Strategy Lead | Alfred Van Hoven |
| Digital Operations & Strategy | Ann Do |