| Titre | #ItBeginsWithABlanket |
| Agence | Saatchi & Saatchi |
| Campagne | #ItBeginsWithABlanket |
| Annonceur | UNICEF |
| Marque | UNICEF UK |
| Mise en ligne | Novembre 2016 |
| Secteur d'activité | Institutions / Interêt Public / Associations à but non lucratif |
| Synopsis | The campaign film follows the journey of the character, Yana, a nine year-old girl living in a refugee camp who is looking for and collecting childhood objects, including clothes, boots and a teddy bear. As the film unfolds, we see the girl take everything she has found and use it to build a fire. In a life where warmth is just as essential as human comfort, even her teddy bear ends up in the flames. By the end, Yana is in the family’s tent - happy, safe and warm - being wrapped in a blanket provided by Unicef, the world’s leading children’s organisation. |
| Problème | Make people realise the enormity of the largest humanitarian disaster since WWII and its devastating effects on children. |
| Type de média | Télévision |
| Longueur | |
| Montage | Final Cut |
| Directeur de la création | Rob Burleigh |
| Concepteur / rédacteur | Felipe Sampaio |
| Planneur | Polly Evelegh |
| Responsable de budget agence | Paola Natellis |
| Responsable de budget agence | Sarah-Cate Agnew |
| Responsable de budget agence | Henrietta Kerr |
| Producteur, maison de production | Anne O'Neill |
| Maison de production | Somesuch |
| Réalisateur | Luke Seomore |
| Réalisateur | Joseph Bull |
| Monteur | Darren Baldwin |
| Monteur | Laura Harris Producer |
| Producteur, maison de production | Luke Copeland |
| Producteur exécutif | Tim Nash |
| Post production | Framestore |
| Post production | Edwin Metternich |
| Coloriste | Chris Anthony |
| Post-Production audio | Final Cut |
| Sociéte de création sonore | Patch Rowland |
| Sound Designer | Deborah Whitfield Sound Producer |
| Producteur musical | Cliff Wilson |
| Directeur artistique | Gabriel T Garcia |