| Titre | Duel |
| Agence | Pereira O'Dell |
| Campagne | Never Run Out of Contacts |
| Annonceur | 1-800-CONTACTS |
| Marque | 1-800-CONTACTS |
| Date de première diffusion/publication | 2016 / 1 |
| Secteur d'activité | Commerces de proximité, distribution spécialisée |
| Slogan | Never run out of contacts. |
| Synopsis | Pereria & O'Dell has launched a new campaign for 1-800-CONTACTS that focus on the retailer's mobile app. The work is an extension of the “Never run out of contacts” platform which first launched in Dec 2014. Four :15 spots (Duel, Moses, Astronaut, Simple Life) emphasize the short-cuts available within the 1-800-CONTACTS mobile app. For instance, you can now place your order with no more than 3-taps of the app or by just snapping a picture of your prescription. A qualitative study by Market Pulse showed that the re-ordering process was the #1 frustration among contact lens wearers and 1-800-CONTACTS aims to bring levity to consumers while focusing on the simplified features of the mobile application. Since the launch of the “Never Run Out of Contacts” campaign new orders have increased nearly 5% with new sales revenue up 11%. The app was downloaded over 600K in 2015 with new site visitors up by 12%. The TV spots will run across major cable networks through April 2016 and supported by radio and social media efforts. |
| Type de média | Télévision |
| Longueur | |
| Marché | Etats-Unis |
| Plus d'info | http://www.1800contacts.com |
| Sociéte de création sonore | 740 Sound Design & Mix |
| Directeur de création groupe | Jason Apaliski |
| Directeur de création groupe | Robert Lambrechts |
| Directeur de création associé | Katie Brinkworth |
| Directeur de création groupe | Brett Beaty |
| Concepteur / rédacteur | Simon Friedlander |
| Broadcast Producer | Bill Spangler |
| Directeur de clientèle | Ashley Brown |
| Maison de production | Tool |
| Montage | Cut and Run LA |
| Effets spéciaux | Ntropic |
| Maison de production | Massive Music |