Cutters

New York, Etats-Unis
TitreEsurance #EqualDreams
Agence
Campagne #EqualDreams
Annonceur Esurance
Marque Esurance
Date de première diffusion/publication 2015 / 6
Secteur d'activité Autres
Slogan In the modern world, all dreams are equal. That's why Esurance recognizes all marriages. Join us and share your #EqualDreams.
Synopsis Esurance released "#EqualDreams," a new video that takes a position that all people's dreams should be equal. The film, which was shot at a real wedding, features children and gay teens who are asked to describe, in their words, what their future wedding day would be like. Watch the video at http://www.esurance.com/equal-dreams. The video, created by Leo Burnett Chicago, was filmed at a wedding on June 13, 2015 in Chicago. In addition to young children, gay teens appear in the video describing the doubt they had about the chance to one day get married. "I knew that I was different and I didn't see anyone around me like me who, you know, were two women living together as a married couple. I just couldn't picture it," said Shannon, a gay teen interviewed in the video. Ruby, a girl at the wedding, concludes "everybody's dreams should be allowed to come true because everyone should be happy."
Type de média Télévision
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Plus d'info https://www.esurance.com/equal-dreams
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