| Titre | Say Hello to Fresh |
| Agence | DDB Guangzhou |
| Campagne | Say Hello to Fresh |
| Annonceur | Wm Wrigley Jr. Co. |
| Marque | Eclipse Mints |
| Date de première diffusion/publication | 2015 / 1 |
| Secteur d'activité | Confiserie de sucre et de chocolat |
| Slogan | Say Hello to Fresh |
| Synopsis | Wrigley has launched a new campaign for Eclipse, its sugar-free mints. Created by DDB Group Guangzhou and DDB Sydney, the TVC centres on a young man making the best of unexpected and uncomfortable moments – including run-ins with a thug, street performers, gangsters and even a body bag. Remaining consistent with Eclipse’s brand story of seeing where ‘hello’ takes you, the TVC reinforces the notion that every new connection offers a potential opportunity. Filmed specifically for Hong Kong and Taiwan, the TVC features a young man travelling through the back streets of a dangerous city and the predicaments he finds himself in. ‘Hello’ becomes his catch cry, and with a packet of Eclipse in his pocket, he enjoys the company of his new friends. |
| Type de média | Télévision |
| Longueur | |
| Marché | Chine, Taiwan |
| Maison de production | The Sweet Shop |
| Réalisateur | Damien Shadforth |
| Agency | DDB Sydney |
| Regional Creative Director | Andy Fackrell |