| Titre | Life Story |
| Agence | BBH |
| Campagne | Life Story |
| Annonceur | Barnardo's |
| Marque | Barnardo's |
| Date de première diffusion/publication | 2011 / 11 |
| Secteur d'activité | Associations caritatives, fondations, volontariat |
| Slogan | It doesn’t have to end like it began. Join us to fight for a child’s future |
| Synopsis | The viewer sees that Michael was a very angry and troubled teenager. As the film develops and he continues to get younger and younger we see he suffered abuse as a child. We also get a glimpse of the support he received from a Barnardo’s worker. |
| Type de média | Télévision |
| Maison de production | Rattling Stick |
| Son | Wave Studios |
| Maison de production | Good Oil |
| Responsable de la publicité (annonceur) | Diana Tickell |
| Responsable de la publicité (annonceur) | Sarah Chapper |
| Responsable de la publicité (annonceur) | Lindsay Gormley |
| Responsable de la publicité (annonceur) | Lucy Heyes |
| Responsable de la publicité (annonceur) | Kate Sloan |
| Equipe créative | Mel Lynch |
| Equipe créative | Rory Hall |
| Directeur de création | Nick Gill |
| Producteur, agence | Davud Karbassioun |
| Assistant Producer | Zak Razvi |
| Responsable de budget agence | Charlotte Bowden |
| Strategic Business Lead | Helen James |
| Strategy Director | John Harrison |
| Réalisateur | Ringan Ledwidge |
| Producteur | Sally Humphries |
| Directeur de la photo | Theo Garland |
| Post production | The Mill London |
| Montage | Work Editorial |
| Photographe | Mark Stenning |