| Titre | The More The Merrier |
| Agence | BMF |
| Campagne | The More The Merrier |
| Annonceur | Aldi |
| Marque | Aldi |
| Date de première diffusion/publication | 2017 / 11 |
| Secteur d'activité | Grande distribution |
| Synopsis | Brief Explanation At Christmas, Australians welcome blow-ins and drop-ins, tag-alongs and plus-ones. It's the 'More the Merrier' and that's the way we like it. And thanks to ALDI's quality Christmas range, you can afford to have plenty to feed your crowd, whatever the size. This year, we're telling the story of Doug, a stubborn batsman whose forty year innings of backyard cricket drew people from far and wide. |
| Philosophie | At Christmas, Australians welcome blow-ins and drop-ins, tag-alongs and plus-ones. It's the more the merrier in Australia and that's the way we like it. Thanks to ALDI's quality Christmas range, you can afford to have plenty to feed your crowd, whatever the size. This year, we're telling the true-ish story of Doug, a stubborn batsman whose epic innings of backyard cricket drew people from far and wide. They came for the cricket but stayed for the spread. It's not just a battle between bat and ball. It's a battle between ego and grumbly tummy. Between pride and pavlova. Eventually, the temptation of a Christmas feast proved too much for Doug, and he gave up his wicket to share in the festivities. 'The More The Merrier' campaign launched with a TV ad and will be followed by a series of retail TV ads with everything you'll need for entertaining, feasting, gifting and decorating. The integrated campaign is also supported by digital display, outdoor, social, POS, eDMs, ALDI catalogues and https://www.aldi.com.au/christmas. Says Alex Derwin, creative director, BMF: "It's been a big year for ALDI. We've launched a new brand positioning, rolled out a new retail platform, and managed to squeeze in the implementation of a new global logo - alongside our regular campaign activity. Now, it's time to tell a good old-fashioned Christmas story that's celebrating an authentic Aussie legend." Says Steve McArdle, managing director, BMF: "We've celebrated the joys of the perfect Aussie Christmas for the last 5 years. We've stayed true to that, but moved it up a notch. Enter stage left an epic Christmas fable done in a perfect Aussie way that invites everyone to join in the festive feast of Merriment. We're very proud and we hope it tickles your fancy." Says an ALDI spokesperson: "Our Christmas campaigns have contributed significantly to business growth over the last couple of years. This year we've found a fresh take on Christmas in Australia that will entice even more shoppers to explore ALDI's Christmas range and experience the category leading prices." |
| Type de média | Télévision & Cinéma |
| Longueur | |
| Marché | Allemagne |
| Maison de production | Good Oil |
| Maison de production | Good Oil |
| Directeur de la création | Cam Blackey |
| Creative Director | Alex Derwin |
| Directeur de création associé | Rosita Rawnsley-Mason |
| Concepteur / rédacteur | Hans Christian Berents |
| Concepteur / rédacteur | Tom Johnson |
| Designer | Matthew Hughes |
| Executive Planning Director | Christina Aventi |
| Head of Planning | Hugh Munro |
| Planning Executive | Kellie Box |
| Managing Director | Stephen McArdle |
| Group Account Director | Toby Hussey |
| Account Director | Rose Flowers |
| Account Manager | James Arnold |
| Chef de groupe | India Gates |
| Agency Producer | Emma Friend |
| Director | Hamish Rothwell |
| Producer | Llew Griffiths |
| Producteur exécutif | Sam Long |
| DoP | Germain McMicking |
| Distribution | Alison Meadows @Mullinars |
| Directeur artistique | Guy Treadgold |
| Post production | Alt.vfx |
| Monteur | Peter Sciberras @ARC |
| Music | Elliot @Turning Studios |
| Sound Design | Tone Aston @Rumble Studios |
| Audio post | Tone Aston @Rumble Studios |
| Art Buyer (Print) | Basir Salleh |
| Photographer (Print) | Gavin Johns |
| Marketing Director | Mark Richardson |
| Marketing Manager | Kylie Warnke |
| Marketing Assistant | Katherine Franulovich |
| Media Agency | Zenith |
| Réalisateur | Hamish Rothwell |
| Producteur | Llew Griffiths |
| Producteur exécutif | Sam Long |
| Directeur de la photo | Germain McMicking |
| Distribution | Alison Meadows @Mullinars |
| Directeur artistique | Guy Treadgold |
| Monteur | Peter Sciberras |
| Musique | Elliot Wheeler |
| Audio Engineer / Sound Designer | Tone Aston |
| Audio Post | Tone Aston |
| Directeur de la création | Cam Blackley |
| Directeur de création | Alex Derwin |
| Directeur de création associé | Rosita Rawnsley-Mason |
| Directeur artistique | Rosita Rawnsley-Mason |
| Concepteur / rédacteur | Hans Chrisitan Berents |
| Concepteur / rédacteur | Tom Johnson |
| Designer | Matthew Hughes |
| Executive Planning Director | Christina Aventi |
| Head Of Planning | Hugh Munro |
| Planneur | Kellie Box |
| Directeur Général | Stephen McArdle |
| Group Account Director | Toby Hussey |
| Directeur de clientèle | Ross Flowers |
| Responsable de budget agence | James Arnold |
| Chef de groupe | India Gates |
| Producteur, agence | Emma Friend |
| Marketing Director | Mark Richardson |
| Marketing Manager | Kylie Warnke |
| Montage | ARC Edit |
| Production | Turning Studios |
| Concepteur / rédacteur | Hans Christian Berents |
| Directeur de clientèle | Rose Flowers |
| Producteur, agence | Emma Friend |
| Producteur exécutif | sam long |
| Directeur de la photo | Germain McMicking |
| Casting Art Director | Guy Treadgold |
| Monteur | Peter Sciberras |
| Sound Designer | Tone Aston |
| Producteur, maison de production | Simon Price - ARC Edit |
| Maison de production | Turning Studios |
| Maison de production | Rumble Studios |
| Executive Creative Director | Cam Blackley |
| Creative Director | Alex Derwin |
| Associate Creative Director & Art Director | Rosita Rawnsley-Mason |
| Copywriter | Hans Christian Berents |
| Copywriter | Tom Johnson |
| Designer | Matthew Hughes |
| Executive Planning Director | Christina Aventi |
| Head of Planning | Hugh Munro |
| Planning Executive | Kellie Box |
| Managing Director | Stephen McArdle |
| Group Account Director | Toby Hussey |
| Account Director | Rose Flowers |
| Account Manager | James Arnold |
| Account Executive | India Gates |
| Senior Agency Producer | Emma Friend |
| Director | Hamish Rothwell |
| Producer | Llew Griffiths |
| Executive Producer | Sam Long |
| DoP | Germain McMicking |
| Casting | Alison Meadows |
| Casting Art Director | Guy Treadgold |
| Editor | Peter Sciberras |
| Music | Elliot Wheeler |
| Sound Design / Audio post | Tone Aston |
| Marketing Director | Mark Richardson |
| Marketing Manager | Kylie Warnke |
| Marketing Assistant | Katherine Franulovich |
| Entrant Company | BMF ADVERTISING |
| Idea Creation | BMF ADVERTISING |
| Production | GOODOIL FILMS |
| Production | ARC EDIT |
| Production | ALT.VFX |
| Production | TURNING STUDIOS |
| Production | RUMBLE STUDIOS |
| Additional Company | MULLINARS CASTING CONSULTANTS |