| Titre | Singing |
| Agence | Saatchi & Saatchi New Zealand |
| Campagne | The Bula Spirit |
| Annonceur | Tourism Fiji |
| Marque | Tourism Fiji |
| Date de première diffusion/publication | 2018 / 12 |
| Secteur d'activité | Destinations (Pays & Lieux) |
| Slogan | Where Happiness Finds You |
| Synopsis | Saatchi & Saatchi New Zealand and Goodoil Films bring the spirit of Fiji to life with the beautiful voices of the Fijian people. |
| Philosophie | The campaign assets have been developed to demonstrate that the Fiji brand goes beyond just relaxation by highlighting Fiji’s ‘Bula Spirit,’ and emphasizing the range of unique experiences that are offered throughout Fiji’s 333 islands, with powerful imagery designed to evoke an emotive response and create real interest in the destination. |
| Problème | Research showed that while most people know about the beauty and relaxation that Fiji has to offer, there was so much more to a trip to Fiji that deserved to be shared. |
| Résultat | A global campaign that brings to life the 'Bula spirit' of the Fijian people. |
| Type de média | Médias sociaux |
| Longueur | |
| Marché | Australie |
| Bande son | Igelese Ete |
| Plus d'info | https://www.fiji.travel |
| Maison de production | Good Oil |
| Director | Justin McMillan |
| Producteur exécutif | Mark Foster |
| Producteur | Katie Kempe |
| Business Director | George Mackenzie |
| Directeur de la photo | Crighton Bone |
| Monteur | Simon Njoo |
| Chef décorateur | Kim Tillbury |
| Post production | Blockhead |
| Sociéte de création sonore | Franklin Road |
| Compositeur de musique | Igelese Ete Ete |
| Directeur Général | Paul Wilson |
| Responsable de la création | Toby Talbot |
| Head of Account Management | Susie Darling |
| Responsable de la production | Amanda Chambers |
| Head of Strategy | David McIndoe |
| Directeur de création | Jordan Sky |
| Directeur de création | Kristal Knight |
| Directeur de création | Guy Roberts |
| Directeur de clientèle | Becky Kusel |