| Titre | Unlimited |
| Agence | Team Sprint |
| Campagne | Unlimited |
| Annonceur | Sprint Nextel Corporation |
| Marque | Sprint |
| Date de première diffusion/publication | 2012 / 3 |
| Secteur d'activité | Téléphones mobiles & tablettes |
| Slogan | Unlimited |
| Synopsis | Team Sprint – comprised of Digitas and Leo Burnett – released its first spot in Sprint’s “Unlimited” campaign. “Durant” – the first spot in the series – is centered around data dilemmas. Specifically, with most mobile phone plans, when a person gets close of the end of the month or approaches their limit, they are faced with a tough choice: is a data download worth it? The spot, with NBA star forward Kevin Durant highlights tough questions people ask themselves if they don’t have an unlimited plan. In the spot, Durant’s signature move was pitted against a mobile game “Doodle Jump.” For those without an unlimited data plan, “Doodle Jump” prevailed over Durant’s game-winning shot. |
| Type de média | Télévision |
| Marché | Etats-Unis |
| Effets spéciaux | Mass Market |
| Photographie / Illustration | Brian Newman |
| Monteur | Matthew Wood |
| Montage | The Whitehouse London |
| Réalisateur | Randy Krallman |
| Maison de production | Smuggler |
| Contributions agence | Melissa Wolf |
| Contributions agence | Vanessa Mackey |
| Producteur | Bryan Litman |
| Producteur exécutif | Chris Rossiter |
| Directeur de création | Mark Moll |
| Directeur de création | Kevin Drew Davis |
| Directeur de création | Michael Boychuk |
| Responsable de la création | Susan Credle |
| Agency | Leo Burnett Chicago |
| Agency | DigitasLBi |