| Titre | Play By Your Own Rules! |
| Agence | Y&R Brisbane |
| Campagne | Play By Your Own Rules! |
| Annonceur | The Lott |
| Marque | Powerball |
| Date de première diffusion/publication | 2018 / 5 |
| Secteur d'activité | Loterie, PMU et jeux d'argent |
| Philosophie | Powerball is urging Australians to play by their own rules on a new campaign for the lottery. The campaign sees people enjoying a Great Gatsby-style party, ‘The Power Ball’ where anything goes. The party-goers are all Powerball winners from different walks of life who are celebrating their win in unique ways. The campaign is running across TV, cinema, social, digital and outdoor channels |
| Type de média | Télévision & Cinéma |
| Longueur | |
| Production | Photoplay Films |
| General Manager Marketing | Andrew Shepherd |
| Brand Portfolio Manager | Ben Johnson |
| Brand Manager | Gina Gilmore |
| Responsable de la création | Paul Nagy |
| Directeur de la création | Brendan Greaney |
| Creative | Shaun Egan |
| Creative | Sam Boyd |
| Creative | Chelsea Parks |
| Head of Strategy | Andrew Kolb |
| Client Service Director | Jo Millington |
| Business Director | Lucy Flower |
| Responsable de budget agence | Vanessa van Dalsen |
| Producer | Ann Reilly |
| Producer | Kohbe Vela |
| Monteur | Griffin Englander |
| Producteur digital | Karolina Sikorsky |
| Digital Developer | Anthony Collins |
| Animator | Anthony Collins |
| Retoucher | John Shard |
| Finished Artist | John Shard |
| Director | Lance Kelleher |
| Producer | Emma Thompson |
| Editor | Rohan Zerna |
| Post Production | Cutting Edge |
| Producteur exécutif | Trelise Blade |
| Visual Effects | Steve Leacy |
| Visual Effects | Glenn Cone |
| Colourist | Justin McDonald |
| Sound Design | Mike Lange |
| Music | Level Two Music |
| Artist | Cajo |
| Track | Fancy Shoes |
| Photographer | Damien Bredberg |