| Titre | Be Like Chris |
| Agence | Moon Tide Media |
| Campagne | Be Like Chris |
| Annonceur | Centr |
| Marque | Centr |
| Mise en ligne | Février 2021 |
| Secteur d'activité | Matériel de fitness, gymnastique |
| Slogan | It turns out that the "God of Thunder" is just like us after all… |
| Synopsis | As one of Hollywood’s leading men, Chris Hemsworth is known for diverse roles that require dynamic body transformation. With Centr, a wholistic wellness app developed by Chris and his top-notch team of fitness coaches and nutritionists, people can finally train, eat and live like Thor at the tap of a finger!Directed by Photoplay’s Scott Otto Anderson, the campaign sees Mr Hemsworth channelling the spirit of the people he and his team are out to help: from a Mom trying to squeeze workouts in between working-from-home and childcare, to a mindful college bro, two twenty-something workout girls, to a middle-aged ‘King of the Grill’ Dad. Chris’ c head is superimposed on each character as he moves through their day-to-day lives, creating a weird and self-deprecating charm that speaks to the wide appeal of Centr |
| Type de média | Télévision |
| Longueur | |
| Marché | Etats-Unis |
| Maison de production | Photoplay Films |
| Maison de production | Photoplay Films |
| Centr CEO | Zsofi Paterson |
| Centr Head of Customer and Growth | Kate Parker |
| Centr Brand Manager | Rebecca Galic |
| Directeur associé | Charlie Koones |
| Directeur Général | Tresa Gowland |
| Producteur exécutif | Ilene Kramer |
| Producteur, maison de production | Harry Joseph |
| Directeur de création | Johann Conforme |
| Directeur de création associé | Karin Djelaj |
| Concepteur / rédacteur | Karin Djelaj |
| Strategy | Steve le Neveu |
| Réalisateur | Shauna Rush |
| Social Media | Shauna Rush |
| Producteur exécutif | Oliver Lawrance |
| Producteur, maison de production | Emma Thompson |
| Réalisateur | Scott Otto Anderson |
| Directeur de la photo | Zoë White |
| Post- House | Blackbird |
| VFX | Blackbird |
| Musique | Human |
| Sound Mix | Post Human |